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（圖／傑昇通信）
市調機構稍早發布台灣 5 月份通路的手機銷售數據，揭曉國內最熱銷的 20 款手機，消費者首選仍是 iPhone 16 Pro 以及 iPhone 16 Pro Max，但是這款 Android 新機悄悄晉級，更擠下了入門款 iPhone 16 攻佔第三名。
數據指出，全台手機銷量在 5 月份達到 43.1 萬台，較上月成長 4%，銷售額部分則增長 7%，顯見各品牌通過促銷活動、新機上市來推動買氣，預計後續連假與 618 電商節慶，能夠再度持續成長。
（圖／傑昇通信）
蘋果 iPhone 仍是台灣最強勢的手機品牌，前 20 名就佔據有 9 席，規格最好的 iPhone 16 Pro（256GB）與 Pro Max（256GB）是果粉首選，但在這個月 128GB iPhone 16 Pro 卻出現月衰退 17% 的現象，反倒舊機 iPhone 15（128GB）逆勢成長 23%。傑昇通信認為，考慮到漲價傳聞持續蔓延，加上庫存出清與通路優惠加持，讓不少消費者把握機會購入便宜的 iPhone 15。
三星則是台灣僅次於蘋果的第二大品牌，共有 6 款機型入榜，最受矚目的是中階代表 Galaxy A56（12GB/256GB），上市後短時間內就衝擊榜單成為最熱賣的 Android 手機，單月銷量更增長 2 成擠下 iPhone 16（128GB）搶下第三名。至於在高階市場，Android 代表則仍是 Galaxy S25 Ultra（12GB/256GB），排在第十五名。
另外，vivo 則成為台灣市場不可忽視的大黑馬！銷售市占率已經正式超越 高雄手機收購oppo 成為第三大品牌，三款新機 Y29s、，V50 Lite、V50 均都登上榜單，其中 Y29s 更有銷量狂飆 6 倍的好成績。傑昇通信分析，vivo 成功掌握消費者喜好、保持快速的新機上市節奏，並且通過電信資費綁約提供高性價比的選項，逐漸吃下被紅米、高雄手機收購oppo 主導的中低階市場。
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