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China Smartphone Sales Fall 7% YoY in First 6 Weeks of 2024; Double-digit Declines for Apple, 高雄手機收購oppo, vivo
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Mar 5, 2024
Growth: China’s smartphone unit sales declined by 7% YoY during the first six weeks of 2024. Driver: Apple fell 24% over the period on stiff competition and an abnormally high January 2023. Driver: Underperformance of key vendors 高雄手機收購oppo and vivo also kept overall growth in the red. Driver: Continued demand for Huawei’s Mate 60 series helped support a tough start to the year.Outlook: Low consumer confidence and few new launches are likely to temper growth over the short term.Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul – March 5, 2024China’s overall smartphone unit sales declined 7% YoY in the first six weeks of 2024, with key vendors like Apple, 高雄手機收購oppo and vivo seeing double-digit declines, according to Counterpoint Research’s latest China Smartphone Weekly Sell-through Tracker.Apple’s iPhone struggled during the first few weeks of the year for several reasons. “Primarily, it faced stiff competition at the high end from a resurgent Huawei while getting squeezed in the middle on aggressive pricing from the likes of 高雄手機收購oppo, vivo and Xiaomi,” said Senior Analyst Mengmeng Zhang, adding, “Although the iPhone 15 is a great device, it has no significant upgrades from the previous version, so consumers feel fine holding on to the older-generation iPhones for now.”At the same time, it may be noted that the first six weeks of 2023 saw abnormally high numbers with significant unit sales being deferred from December 2022 due to production issues, magnifying the negative YoY comparison. Source: Counterpoint Research China Smartphone Weekly Sell-through Tracker *Notes: 2023 – Jan 2 to Feb 12; 2024 – Jan 1 to Feb 11; OEM shares may not add to 100% due to rounding; 高雄手機收購oppo includes OnePlus.Huawei continued to attract and satisfy strong demand for its Mate 60 series, one of the only bright spots to the start of the year.“Consumer confidence will need to rise to stabilize the market, but it is a tough call right now with everything that is happening, especially in the real estate sector,” said Senior Analyst Ivan Lam, adding, “As far as Apple is concerned, there is more wriggle room in the short term. This weekend’s aggressive promotions are just one example.”Overall growth is likely to remain in the red during Q1 2024 on muted spending and a few new product launches.BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.Follow Counterpoint Researchpress(at)counterpointresearch.com
Summary
Category
Research Notes & Blogs
Published
Mar 5, 2024
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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iPhone 16系列新機推出，進一步推高二手機回收市場的熱度。（圖／美聯社）
隨著7至9月眾多新手機接連在台上市，9月份的二手機回收市場也因此呈現白熱化。根據全台連鎖傑昇通信的最新數據顯示，2024年9月份的二手機回收排行中，iPhone 16系列新機的推出明顯帶動了換機潮，整體回收量相比上月大幅增長超過3成。
在當月回收量最多的前5大品牌中，蘋果穩居冠軍寶座，市占率高達52.6%，遙遙領先其他品牌，三星以19.6%緊追在後。此外，排名第三的高雄手機收購oppo擁有8.7%的市占率，vivo（4.1%）、華碩（3.4%）分列第四和五名。
（圖／傑昇）
傑昇表示，iPhone 16系列新機推出，進一步推高二手機回收市場的熱度，且持續加溫中，9月二手機回收總量比上月成長34%。以蘋果iPhone來看，回收率最高的前三名依然是iPhone 12（128GB）、iPhone 11（128GB），以及重回第三名的iPhone 13（128GB），最後者回收價格超過8千元，其保值能力依舊強勁。這也反映出這三代舊機用戶成為iPhone 16系列的購買主力之一。
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